Information Campaigns: Balancing Social Values and Social Change
Working from the premises that information campaigns and social marketing efforts represent attempts at planned social change and that it is insufficient to examine inherently social phenomena in a…
- Edition
- -
- ISBN/ISSN
- 9780803932197
- Collation
- 306 pages : illustrations ; 23 cm.
- Series Title
- -
- Call Number
- 070.40 SAL i
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