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Direct Mail Booklet: A Resource Booklet For NGOs and Communities
The book Direct Mail Booklet: A Resource Booklet for NGOs and Communities offers practical guidance on using direct mail as an effective communication and fundraising tool for non-governmental organizations and community groups. The booklet explains key principles of planning, messaging, audience targeting, and ethical considerations in direct mail campaigns. It also provides examples and tips to help organizations engage supporters, mobilize resources, and strengthen relationships with donors and communities. This resource aims to build the capacity of NGOs and community-based organizations to implement direct mail strategies in a thoughtful, strategic, and sustainable manner.
| KP.XXXIX 0056 | 371.03 DOY D | My Library (PENDIDIKAN 1) | Available |
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