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A field guide to designing a health communication strategy

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A Field Guide to Designing a Health Communication Strategy provides a practical, step-by-step framework for developing effective communication initiatives that promote healthier behaviors and strengthen public health outcomes. The guide outlines essential stages—including situation analysis, audience segmentation, message development, channel selection, material design, implementation planning, and monitoring and evaluation—while emphasizing the importance of evidence-based decision-making and community participation. Combining theoretical foundations with real-world examples, the book equips practitioners, program managers, and health educators with the tools needed to create communication strategies that are culturally appropriate, targeted, and impactful. It serves as a comprehensive resource for those seeking to design, implement, and assess health communication efforts in diverse settings.

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Availability

KP.XXXI 0207

621.13 INT A

My Library (KESEHATAN REPRODUKSI 2)

Available

Detail Information

Series Title

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Call Number

621.13 INT A

Publisher

: Johns Hopkins Bloomberg School of Public Health/Centre for Communication Programs.,

Collation

20 cm

Language

English

ISBN/ISSN

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Classification

621.13

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Management
Education
Health
Reproductive health

Specific Detail Info

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Statement of Responsibility

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