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Information campaigns: balancing social values and social change

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The volume is organized in two sections, Campaigns and Social Structure, and The Campaign Process. The first section pays particular attention to the social context in which campaigns are designed, implemented and analyzed. These chapters provide a rich source of ideas for subsequent research on social aspects of campaigns.

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Availability

BK02431PerpusKP

My Library

Available

Detail Information

Series Title

Sage Annual Reviews of Communication Research

Call Number

GEN 0.302 INF

Publisher

Newbury Park : SAGE Publications., 1989

Collation

306 hal; 21 cm

Language

English

ISBN/ISSN

0803931425

Classification

GEN 0.302

Content Type

-

Media Type

-

Carrier Type

-

Edition

-

Subject(s)

Informasi
Kampanye
Komunikasi

Specific Detail Info

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Statement of Responsibility

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