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Cases in electronic commerce

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Cases in Electronic Commerce is a collection of 25 full-length case studies written by professors at the renowned Richard Ivey School of Business. Each case study is centered around a real-world company and provides sufficient detail on the implications associated with e-commerce initiatives. This managerial-oriented approach allows students to fully understand and appreciate the strategic, tactical, and operational challenges faced when launching an e-commerce-based business.

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Availability

BK02264PerpusKP

GEN O.658.8 HUF c

My Library

Available

Detail Information

Series Title

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Call Number

GEN O.658.8 HUF c

Publisher

Boston : McGraw-Hill/Irwin., 2000

Collation

vii,470 hal ; 23.5 cm

Language

English

ISBN/ISSN

0072375167

Classification

GEN O.658.8

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Perangkat elektronik
Komunikasi elektronik
Manajemen elektronik

Specific Detail Info

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Statement of Responsibility

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