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Geodemographics, GIS and neighbourhood targeting

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This book provides an introduction to the methods, theoriess and classification techniques that form the foundation of neighboyrhood analysis and commercial geodemographic products. It examines best practice when using geodemodemographic metods, software and systems, to balance academic theories with the realities of the business world. Theory is presented in a user-friendly style and is supported by relevant contributed case studies and short vigneties. Applied how to sections will appeal to those who work in businness and service planning.

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Availability

B043001433

304.603 RIC g

Available

Detail Information

Series Title

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Call Number

304.603 RIC g

Publisher

England : John Wiley & Sons., 2005

Collation

xiv, 293 hlm. illus.

Language

English

ISBN/ISSN

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Classification

304.603

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Demografi

Specific Detail Info

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Statement of Responsibility

Richard Harris; Peter Sleight; Richard Webber

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