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A field guide to designing a health communication strategy

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The purpose of this book is to share a set of steps and tools with those in the field to help ensure that behavior change communication efforts are developed strategically-with participation from all stakeholders, clear goals, segmented audiences, and effective messages based on sound research and credible theory. The text is based on many years of experience in the field and is supplemented with real-world examples and case studies. For a communication specialist, this book will provide a comprehensive set of practical tools and steps to guide efforts to improve health among specific populations. Each chapter provides worksheets, examples, and tips to help the reader apply the concepts and processes described. For a policymaker, this book will demonstrate the role that strategic communication can play in addressing complex health problems. It will also emphasize the need to continuously apply strategic communication principles to achieve longterm behavior change objectives.* The process of designing a health communication strategy is participatory in nature. Typically, a team of individuals will be involved in designing the strategy. The communication specialist is often the primary staff person responsible for creating the process in which all stakeholders, including the beneficiaries, participate in designing the strategy. The communication specialist works in close collaboration with the other stakeholders and team members, which at the national or subnational level may include a variety of public and private sector agencies, such as the Ministry of Health (MOH), service delivery groups (e.g., clinics, doctors’ offices, nurse-midwife associations), clients or audience members, advertising agencies, research organizations, public relations (PR) firms, and other technical consultants with relevant expertise

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Availability

KP.IX.000193

KP.IX INT f

My Library

Available

Detail Information

Series Title

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Call Number

KP.IX INT f

Publisher

: John Hopkins Bloomberg School of Public Health., 0

Collation

x, 300 hal : ilus. ; 20.5 cm

Language

English

ISBN/ISSN

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Classification

KP.IX

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Kesehatan
Kampanye
Komunikasi

Specific Detail Info

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Statement of Responsibility

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