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Information Campaigns: Balancing Social Values and Social Change

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Working from the premises that information campaigns and social marketing efforts represent attempts at planned social change and that it is insufficient to examine inherently social phenomena in a social vacuum, the contributors to this volume provide a social context for examining these domains. Interdisciplinary in approach, this volume represents a merging of the traditions of marketing and strategic communication.
The first section, Campaigns and Social Structure, pays particular attention to the social context in which campaigns are designed, implemented and analyzed. Each chapter addresses a set of concerns campaign organizers face and, as a whole, illustrate the broad range of social concerns which campaigns address. The second section, The Campaign Process, addresses more tactical concerns pertaining to the underlying components of campaigns, namely audience research, planning, organization and implementation and evaluation. The eclectic treatment of campaigns serves to enhance the development of both the theory for and the theory of campaigns and imparts a broad understanding of the field for students and professionals in communication, political science and areas of related interest.

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Availability

KP 9.0038

070.40 SAL i

Perpustakaan Komnas Perempuan (rak Media)

Available

Detail Information

Series Title

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Call Number

070.40 SAL i

Publisher

California : ., 1989

Collation

306 pages : illustrations ; 23 cm.

Language

ISBN/ISSN

9780803932197

Classification

070.40

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Media
Kampanye
Advertising Social Change Social Marketing
sosial marketing

Specific Detail Info

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Statement of Responsibility

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