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Business As Unusual: My Entrepreneurial Journey, Profits With Principles

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Anita Roddick is one of the world's most outspoken, controversial, and successful entrepreneurs of the age. Her autobiography, Business As Unusual, charts the story of Roddick and her company The Body Shop through all the highs and lows since 1990. It also examines the parallel growth of vigilante consumerism and predicts how businesses can evolve in this millennium.Roddick tackles a wide range of personal and political issues--from self-esteem to human rights abuses associated with globalization--and offers her own vision for dealing with the demands of an ethical economy. She proposes that the power of public pressure to create change must never be underestimated and argues that waves of public consciousness are steadily forcing corporations to re-evaluate their actions. By expanding the role and responsibility of the entrepreneur, as well as the definition of business ethics, the corporate world will be compelled to change. In this new edition Roddick brings the story up to date.

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Availability

KP 7,0041

366 ROD b

Perpustakaan Komnas Perempuan (Rak Manajemen Ekonomi)

Available

Detail Information

Series Title

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Call Number

366 ROD b

Publisher

susexx : Anita Roddick Books., 2005

Collation

5 x 0.75 x 7.5 inches; 295 pages

Language

ISBN/ISSN

978-0954395957

Classification

366

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

ilmu ekonomi
ilmu bisnis

Specific Detail Info

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Statement of Responsibility

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